日本市場に参入するためには
Thoughts on Japan Market Entry
Drivers for Product-Led Growth (PLG) Success
Cracking the Code: How Global Brands Can Connect with Japan’s Gen Z and Millennials
This blog explores how global brands can effectively localize marketing for Japan’s Gen Z and Millennials. Covering digital behaviors, influencer culture, TikTok Shop, subcultures like techcore and yami-kawaii, and high-context communication norms, it offers actionable insights and case studies from Nike, Glossier, and more. A must-read for marketers targeting Japanese youth in an aging consumer landscape.
Navigating the Intersection of Retail, AI Innovation, and Social Commerce
Take a look at some of the challenges retailers face in adopting AI, the unveiling of a game-changing language model, and TikTok's strategic shift into e-commerce and what this could mean for other social media platforms based on interesting articles this week.